PROMOTION

 Week 10 (30 May 2025)

    Kampung Ujung Bukit Homestay has applied various digital and traditional promotional methods. This can ensure that their business remains relevant and competitive in the community tourism industry. Online promotion plays an important role because this homestay is very active on social media platforms such as Facebook and Instagram. They use these platforms to upload information related to the homestay, including pictures of the village scenery, customer testimonials, and interesting activities, as well as periodic information about promotions or room vacancies. This method not only saves costs but is also more efficient in reaching users who are always active on social media, especially young people and tourists from far away.

    Even more interestingly, the homestay owner has taken it a step further by developing his own digital platform, pcuti.com. This website is not just a platform for making homestay reservations and room reservations but also functions as a local tourism portal that allows users to get complete information about nearby places to eat, buy activity tickets, and plan their vacation schedule in an organized manner. This system allows customers to fill out the booking form online and then make payments directly through the system that has been developed. This approach provides a smoother, user-friendly user experience and strengthens customer trust in this homestay.

    In terms of obtaining feedback, this homestay uses a systematic approach. Before making a booking, customers need to fill out an information form through a system that has been developed. This information will then be used not only for booking management purposes but also as a reference to improve the quality of service based on previous customer experiences. This step shows the homestay's commitment to maintaining quality and customer satisfaction continuously.

    Customers who have stayed at Kampung Ujung Bukit Homestay have given very positive reviews. They praised the very calm village atmosphere and the peaceful view of the rice fields. Many customers gave positive feedback and were satisfied with the cleanliness of the rooms, complete basic facilities, and friendly service from the homestay owner. Customers also appreciated the unique experience of staying in a village that is difficult to find elsewhere. Overall, they described this homestay as a suitable destination for a family vacation, and they intend to return.